IN
Legal

Privacy Policy

IN, operated by Athfluence Limited. Effective date: 21 June 2026.

This Privacy Policy explains how IN, a trading name of Athfluence Limited (we, us, our), collects, uses, stores, and shares personal data when you visit or interact with our website. We are committed to handling personal data with care, transparency, and in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018.

1. Who we are

IN, a trading name of Athfluence Limited, is the controller of the personal data collected through this website, unless otherwise stated.

Registered office: 4 Harvest Way, Sleaford, Lincolnshire, NG34 7WE

Company number: 16356766

Email: sclagent@supercarliving.com

2. Information we collect

We may collect and process the following types of personal data:

  • Identity data, such as your name.
  • Contact data, such as your email address, telephone number, and postal address.
  • Enquiry data, such as messages or information you submit through forms or email.
  • Technical data, such as IP address, browser type, device information, operating system, and website usage data.
  • Marketing and communications data, such as your preferences in receiving marketing from us.

We may also collect information through cookies and similar technologies where applicable.

3. How we collect data

We collect personal data in the following ways:

  • directly from you when you complete forms, contact us, or otherwise interact with the website;
  • automatically as you browse the website, through cookies, analytics tools, and similar technologies;
  • from third parties where lawful and appropriate, such as service providers or publicly available sources.

4. How we use your data

We may use your personal data for the following purposes:

  • to respond to enquiries and provide information or services;
  • to operate, administer, and improve the website;
  • to personalise your experience;
  • to maintain security and prevent misuse;
  • to comply with legal and regulatory obligations;
  • to send marketing communications where permitted by law or where you have given consent;
  • to manage our business operations, records, and relationships.

We will only process your personal data where we have a lawful basis to do so.

5. Lawful bases for processing

We may process your personal data on one or more of the following bases:

  • consent, where you have given clear permission;
  • performance of a contract, where processing is necessary to provide requested services;
  • legitimate interests, where processing is necessary for our business interests and your rights do not override those interests;
  • legal obligation, where processing is required by law;
  • vital interests, in limited circumstances where necessary to protect life.

6. Cookies and analytics

Our website may use cookies and similar technologies to improve functionality, analyse traffic, and understand how visitors use the site. Where required, we will request your consent before placing non-essential cookies on your device.

Further details about the cookies we use, their purposes, and how you can manage them are set out within this Privacy Policy.

7. Sharing your data

We may share personal data with:

  • professional advisers;
  • service providers and technology partners who support our website or operations;
  • analytics, hosting, email, and administrative service providers;
  • law enforcement, regulators, or other authorities where required by law;
  • third parties in connection with a sale, merger, restructuring, or similar business transaction.

Where we share data with third parties, we take appropriate steps to ensure it is protected.

8. International transfers

If we transfer personal data outside the UK, we will ensure that appropriate safeguards are in place in accordance with applicable data protection law.

9. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. When data is no longer needed, we will delete or anonymise it securely where appropriate.

10. Marketing

Where permitted by law, we may send you marketing communications. You can opt out at any time by using the unsubscribe link in our emails or by contacting us directly.

We will not send you marketing communications where we are required to obtain your consent unless you have provided it.

11. Your rights

Depending on the circumstances, you may have rights under data protection law to:

  • access your personal data;
  • correct inaccurate or incomplete data;
  • request deletion of your data;
  • restrict or object to processing;
  • request data portability;
  • withdraw consent where processing relies on consent;
  • lodge a complaint with the Information Commissioner's Office.

12. Security

We use appropriate technical and organisational measures to protect personal data. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

13. Third-party websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their own privacy policies.

14. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and take effect from the date of publication unless stated otherwise.

15. Contact us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

Email: sclagent@supercarliving.com

Address: 4 Harvest Way, Sleaford, Lincolnshire, NG34 7WE

If you are not satisfied with our response, you may also contact the Information Commissioner's Office at ico.org.uk.